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21 Jul 7:18am

Scarlett fever: why Black Widow has sparked a trend for red hair

The Guardian
What does a 163% surge in demand for red hair dye tell us about the way Marvel’s latest, and star Scarlett Johansson, have been marketed and received? If you happen to see an unusually large number of women with red hair today, do not be alarmed. We haven’t been invaded by vikings again, nor is there a Nicola from Girls Aloud convention happening in your vicinity. There is a perfectly reasonable explanation for the sudden outbreak of redheads, and it is that
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