‘After its success, we’d go to meetings with lots of ideas for other shows – but they just wanted 3,000 more episodes of Peppa Pig’ Animation is a slow, laborious process. I’m way too impatient for it. I want a lunch and a life. So, after studying animation at Middlesex University, I became a producer instead. However, two guys I met there – Mark Baker and Neville Astley – stuck at it. By 2000, things had become very hand-to-mouth for them: they’d make an animated film, pitch another, then make it. So we decided to do something together and Peppa was one of our ideas.
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