15 Nov 2018, 10:30am
Three days, 110,000 books sold: how does David Walliams do it?
With his latest book the fastest-selling title since Harry Potter and the Cursed Child, the celebrity author is getting something right I was incredibly fearful as a child: I hid my copy of The Witches at the top of a cupboard so it couldn’t “get” me; and I made my mum read the Gollum bits of The Hobbit out loud for me, as I was too scared to do it myself. So I was ready to deal with any literary terrors my children might bring to me sensitively and kindly. No go: as yet, my eight-year-old has been unafraid of everything from Gollum to Voldemort, and my kind and understanding face has been unrequired. Except on one occasion – for which I can blame David Walliams. As Walliams’s latest children’s book racks up yet more incredible sales – the Bookseller Like